What's the difference between a riad and a hotel?

A riad is generally smaller and more intimate than a traditional hotel, with fewer rooms (often 5 to 10 versus 50+ for a hotel). This reduced size allows for special attention to each guest and a family atmosphere you won't find in large establishments.

Service in a riad is highly personalized: owners or managers know their guests by first name, recommend authentic local spots, and adapt services to your needs. In a hotel, service is more standardized and professional, but less personalized.

Architecture is a major difference: a riad offers an immersive experience in traditional Moroccan architecture with its central patio, artisan zellige tiles, and rooftop terraces. Hotels, even boutique ones, generally offer more modern architecture and standardized amenities like pools, gyms, and formal restaurants.

The choice depends on your priorities: opt for a riad if you seek authenticity, intimacy, and cultural experience. Choose a hotel if you prefer full services, modern amenities, and anonymity.